At the end of the day, results are all that matter.

With over 250 years of combined Internet marketing, sales, and web design experience, partnering with ADT brings results. Whether you're looking for a new website, site revisions, banner advertising, hosting, application development, or traditional marketing from strategy through creative design, production, media buy, and placement, ADT builds solutions to match your needs.

We incorporate near real-time tracking mechanisms to ensure your marketing dollars are wisely spent. Your ADT team will oversee your entire program, digging beyond the metrics, to provide in-depth analysis and recommendations to enhance campaigns so that you can achieve and exceed your performance goals.

• Banner Advertising
• Web Design & Development
• Widget Development
• Traditional Marketing

---

Banner Advertising

Reach your target audience before they even start their vehicle search!

People spend 95% of online time browsing websites with display ads. That means online display advertising gives dealerships some great benefits, including: gaining more attention from dynamic visuals; dealership branding and name recognition; and reaching, influencing, and engaging your target audience even before they start searching for a solution. Auto Dealer Traffic utilizes its exclusive Local Automotive Network (LAN) to run your banner campaigns.

Banner Campaign Features:

• Behavioral Targeted and Behavioral Re-Targeted campaigns are available
• Exclusive Local Automotive Network (LAN) placement
• Ad Creative Development included (some exclusions apply)
• Get REAL Reporting

---

Websites

The experienced team at ADT knows how to build sites that are not only attractive, but that guide visitors at all points to contact you. From navigation that's intuitive to design that attracts the eye, ADT will build your site to do one thing, get results!

Website Design

With over 250 years of combined Internet marketing, sales, and web design experience, partnering with ADT brings results. Whether you're looking for a new website, site revisions, banner advertising, hosting, application development, or traditional marketing from strategy through creative design, production, media buy and placement, ADT builds solutions to match your needs.

Full Development

Because websites are often the first opportunity a customer has to meet your dealership, your site needs to reflect your brand and provide a positive user experience - while also prominently showcasing your inventory and promotions. You never get a second chance to make a first impression. From the moment the visitor reaches your site until the moment they leave, ADT will help you show visitors why they should select your dealership for their purchase. And we build websites with the search engines in mind, so you'll never have to worry that you have a "pretty" site that no one can find.

We also provide page-to-page tracking code and conversion reports are provided to help you view your success first-hand.

CMS

The ADT Content Management System (CMS) includes a WYSIWYG (what you see is what you get) editor that makes it simple for any staff member with an approved user ID and password to make changes to the site quickly and efficiently. It also includes page versioning so you can create more than one version of a page. This feature allows you to run specials updates for a short period of time and then convert back to the previous layout simply and efficiently.

Microsites

To make the most of your budget, ADT offers microsite development. Microsites consist of up to three pages developed with a narrow and specific functionality that aims to either collect lead information or direct visitors to your main dealership website. This can be a great tool for a major promotion or for a "green" focus. Microsites can be used as part of a promotional strategy to provide additional support to a specific product or service.

Hosting

ADT offers secure hosting for your dealership's website. We have backup servers and take all the necessary security measures to keep your website up and running securely. Please feel free to ask us about our hosting environment if you'd like to know more.

---

Widgets

Continuing to pioneer the automotive Internet marketing landscape, Auto Dealer Traffic recently introduced its promotional widget. This revolutionary promotional product can be inserted in any website with no technical integration or alterations to the site. Opening when a visitor first navigates to the site, the ad closes automatically after five seconds and a "Learn More" button allows users to re-open at any time. The ad allows dealers to engage visitors and contains a call-to-action and lead capture.

A fully optimized version is also available, so you can drive maximum, organic traffic to your site.

Let's Get Started

Auto Dealer Traffic offers scalable, end-to-end solutions for our clients' marketing needs. To get more information or to schedule an interview, please email us or call 888.381.2082.

---

Traditional Marketing

Auto Dealer Traffic offers everything you need to drive traffic to you, both online and to your lot. We offer a full range of marketing capabilities.

Brand Strategy & Planning

Your brand is a visual representation of what you stand for. It provides an instant, gut-level sense of who you are and why you are different from your competitors. And each new reference adds to the effect, reminding the target of what they already know and giving them more knowledge and trust of your brand.

If your brand could use a wake up call, something to really separate your dealership from the pack, just call ADT. Our brand strategy and planning will help you find the core message to reach your key target, so that they can better understand why your dealership is truly the right choice for their needs.

Creative Development

Do you need new marketing materials? A new print ad that will really catch their eye? Is your radio or TV in need of a refresh? Our fully-staffed advertising department has decades of experience building award-winning, creative print, radio, TV and directmail collateral - we do it all. And because we have it all in house, we do it all for the right price.

Promotions

Every dealer knows a great promotion will boost your traffic and your sales. ADT will work with you to create a great promotion that will keep your sales team hopping. From local events to contests to celebrity appearances, ADT knows how to get your promo going.

Broadcast Production

Once the creative idea is approved, you need to get your spot produced. ADT's in-house production team will shoot, edit, record, mix, and deliver a spot that drives traffic every time.

Media Purchasing and Placement

Great spots are ready to reel in your traffic but where are the spots running? ADT's experienced team will develop a media plan that makes the most effective use of your media budget. We offer Google Media buys allowing the same placement but for a fraction of the cost. And when Google Media's offerings don't match your needs, we also offer traditional media buying and placement.