Ridenour named new Auto Dealer Traffic CEO.

Columbus OH, September 3, 2009

Gahanna, Ohio based Auto Dealer Traffic, a subsidiary of People To My Site, today announced that Jennifer Ridenour has been named Chief Executive Officer, effective September 2, 2009. Ridenour, who previously served as Chief Operations Officer for the full-service marketing firm, will replace company founder, Todd Swickard, who stepped down to focus on other entrepreneurial opportunities.

Full Press Release

People To My Site CEO Named in 40 Under 40

Columbus OH, April 23, 2009

Todd Swickard, CEO of People To My Site and Auto Dealer Traffic, has been named one of Columbus Business First's “40 Under 40”. Nominated by an employee, Mr. Swickard was honored by his selection. “Todd is too humble to ever nominate himself for something like this. We're all excited he was recognized for his contributions to the community and industry,” said Karin Oliver-Kreft, Director of Marketing at People To My Site.

Columbus Business First received over 480 applications for the 40 Under 40 Class of 2009. Professional leadership, local and/or national recognition, and community contributions were all used in the judging criteria. Honorees will be featured in the May 22nd edition of Business First.

State of Ohio Announces Awards for Local Companies

Columbus OH, April 02, 2009

State of Ohio Announces Awards for Local Companies

Auto Dealer Traffic launched its Get REAL Reporting initiative to deliver measurable and answerable ROI through Internet marketing campaigns.

Columbus OH, FEBRUARY 27, 2009

In a down economy, Auto Dealer Traffic is bolstering its reporting systems to be accountable for every Internet marketing dollar spent on campaigns. "Our reporting adds so much more value to all of our marketing programs. Not only are we able to say we are going to deliver the results, with our Get Real Reporting we’re giving our clients live access to their reports and holding ourselves accountable for our work", said Larry Tabloff, Vice President of Sales for Auto Dealer Traffic.

Stretching budgets, especially in marketing departments, has become an issue for most dealerships. Sales are down, and every outgoing dollar is scrutinized for ROI. At a preview of the new reporting system, clients were excited about the increased transparency in reporting. "The View Hot Words is nice to see. It helps analyze what people are really shopping for… this way I can change campaigns to focus on what customers want. Overall I found the reports to be simple, clear and easy to read!" said Angela Montoya, Internet Sales Director for Royal Palm Nissan.

“I believe accountability is so important, especially the way the economy is now. Businesses are tired of smoke and mirrors, now it’s time to Get REAL," said Todd Swickard, CEO of Auto Dealer Traffic.

People To My Site (PTMS) announced that they have acquired local web development firm, Blue Chip Applications, LLC

Columbus OH, February 25, 2009

Known for their agility in developing web applications that improve business flow, Blue Chip Applications has performed work for Internet Brands, Salon Lofts, Spatial Networker and Matrix Media, among others. Blue Chip will add yet another layer of expertise in programming, security, usability, design, electrical engineering and marketing to People To My Site’s capabilities.

"As technology keeps advancing, we want to make sure we’re always at the cutting edge so we can serve the best interests of our clients,” said People To My Site CEO, Todd Swickard. “Adding the Blue Chip team expands our programming expertise, and will help us streamline our processes."

Entrepreneur and Blue Chip founder, Benjamin Clarke stated, "People To My Site is a perfect fit for us. They’re dedicated to providing the right solution to help businesses grow – so basically, we get to keep doing what we’ve always done."

Auto Dealer Traffic Named AIADA's Exclusive Online Search Marketing Partner

Alexandria VA, January 7 2009

The American International Automobile Dealers Association (AIADA) today announced a new affinity partnership with Auto Dealer Traffic designed to provide dealer members with affordable, online search marketing services that increase brand recognition and attract more online auto buyers. As one of the top Internet marketing companies in the country, Auto Dealer Traffic offers AIADA members complete Search Engine Marketing (SEM) programs including pay-per-click, Search Engine Optimization (SEO) and local search.

"Auto Dealer Traffic offers a measurable return on a dealer's marketing investment," said AIADA President Cody Lusk. "Especially today, when every dollar must be measured and accounted for, our dealers will be able to target in on the most important advertising outlet."

Auto Dealer Traffic processes over 42 million pieces of search engine information each day, enabling the company to identify and closely monitor historical and market trends, click cost patterns, and free and paid search patterns to help dealers maximize their online investments. The company's proprietary software can work with any existing web site platform at any size dealership, from single point stores to groups, auto malls and regional operations. Auto Dealer Traffic's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

"We are excited to join the AIADA Affinity Partners family," said Auto Dealer Traffic President and CEO Todd Swickard. "We know this will be a mutually beneficial relationship, and we look forward to growing AIADA dealers' online marketing presence."

With the addition of Auto Dealer Traffic, AIADA introduces another world-class provider to its Member Benefits Program. AIADA researches companies serving the auto industry and selects only those who provide the highest value and quality products, sales, and service to participate in the Member Benefits Program as an Affinity Partner.

Auto Dealer Traffic Assumes Management of CarJockey.com

Columbus OH, August 05, 2008

Auto Dealer Traffic, Inc., a leading automotive Internet marketing company, today announced it will assume management of CarJockey.com, a dealer-to-dealer portal for buying and selling used vehicles at wholesale prices. ADT will take over full management responsibilities for the site, including sales and customer service, beginning August 1, 2008.

"We are very excited about this new opportunity to making CarJockey.com a real resource for dealers who want to buy and sell used vehicles with reduced travel, transportation, labor and administrative expenses," said Todd Swickard, president of Auto Dealer Traffic.

Over the next 60 days, Auto Dealer Traffic will re-design the portal, increase its functionality and improve the overall user experience. CarJockey.com will re-launch in October 2008.

Roush Honda Increases Used Vehicle Sales by 43% with New SEM Strategy

Columbus OH, May 01, 2008

Dealers are struggling these days to find new and innovative ways to offset the nationwide drop in vehicle sales. Many are increasing their online marketing ad spend to attract buyers, particularly for their used vehicle inventory. One dealership that has successfully invested in Web 2.0 technology to increase its Internet presence is Roush Honda of Westerville, Ohio. Toward the end of last year, the dealership implemented a new Search Engine Marketing (SEM) strategy developed by Auto Dealer Traffic that resulted in such a significant increase in sales; the company no longer has to solely rely on leads from third-party providers.

Edwin "Dubbs" Roush opened one of the first motorcycle dealerships in Central Ohio in 1965. From modest beginnings, his motorcycle store eventually grew into a flourishing Honda dealership retailing over 4,500 vehicles each year. The 100% employee-owned company currently operates out of 5 buildings in 3 locations that include vehicle sales and service.The company's website, www.RoushHonda.com, typically captured in-market consumers with 30 day or longer purchasing time frames. "We were getting a decent flow of traffic but it wasn't great. We wanted to reach more online consumers, particularly those that were ready to make a purchase in under 30 days," said Gary Harkin, Roush's marketing manager. "Our goal was to attract their interest, and convert them from shoppers to clients."

In September of 2007, Harkin began looking for an SEM company that could optimize their website to draw consumers at all points in the purchasing process. A business associate and friend referred him to Auto Dealer Traffic.

"Auto Dealer Traffic not only had an excellent grasp of SEM, they were automotive space experts," says Harkin. "They provided personal attention, were hands-on and results oriented - the things that we were looking at in terms of being important."

Auto Dealer Traffic implemented a new SEM technology and marketing strategy that optimized Roush's vehicle inventory so that it would achieve the same high, natural search engine ranking that major automotive portals receive when auto buyers search online for a used vehicle. By increasing Roush's search engine ranking, Auto Dealer Traffic made it easier for buyers to find the auto retailer's inventory and connect with them.

"Portals are large enough to be easily read by search engines. Their keywords rank high in searches, which result in a large volume of traffic to the portal," says Todd Swickard, president of Auto Dealer Traffic. "It is much more difficult for a search engine to read the inventory of dealer websites because of the site's smaller size and structure."

Auto Dealer Traffic's new SEM technology solves this problem by making the dealer's entire used car inventory search engine crawlable. As a result, dealers can expect their vehicles to appear on the first results page when customers using Google, Yahoo or MSN search for a used car by make, model, year and city.

"This new service takes the control of used car sales away from the portals and puts it back into the hands of dealers," says Swickard. "They get more used car leads with much higher close rates."

Since the new SEM program was implemented, Roush has generated more traffic to their web site and more buyers to their showroom than ever before. "Our inventory now commands premium ranking, especially when detailed keywords are entered into search engines, says Harkin. "The best part is we've had a 25% close rate on these leads, which is significantly higher than any of our purchased leads. "

Year-to-date; the company is up 8% on new vehicle sales and 43% on used car purchases. Because of the high volume of quality leads the company is now getting from their website, they no longer have to rely on costly leads from third party providers.

"Auto Dealer Traffic has been very responsive to our needs. They're an extension of our dealership and care about our success as much as their own," says Harkin.

Auto Dealer Traffic Partners with CarTHINK

Columbus OH, April 29, 2008

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced a partnership with CarTHINK, a cutting edge Web site provider for auto dealers. Under the terms of the agreement, Auto Dealer Traffic will provide Search Engine Marketing (SEM) and Search Engine Optimization (SEO) services to CarTHINK dealer clients to help increase their Internet visibility and Web site traffic.

"We're very excited about our strategic partnership with CarTHINK because it combines the knowledge of two highly experienced industry experts committed to providing dealers with a total online inventory management and marketing solution," said Todd Swickard, president of Auto Dealer Traffic.

CarTHINK, LLC is a privately held company that offers full-service Internet marketing services and software to franchise and independent dealers nationwide. The company's Web site solutions include tools to help dealers more effectively manage and market their online inventory. CarTHINK is a data partner with Reynolds & Reynolds, ADP, and an eBay Motors/eBay Local Certified Solution Provider. The company has vehicle inventory distribution agreements with hundreds of online classified destinations such as Autotrader.com and Cars.com.

"Auto Dealer Traffic's advanced, high quality SEM and SEO technology will give our clients a critical advantage in today's online vehicle sales market," said Scott Riegle, Director of Business Development for CarTHINK. "They'll be able to work directly with our dealers, easily integrate their SEO/SEM initiatives in our website technology, driving measurable results and increasing traffic to their inventory. This is an important part of a dealers online marketing campaign, it is not about just having a pretty website, its about more Internet leads and sales with increased online visibility."

Auto Dealer Traffic is a premier provider of comprehensive, technologically advanced and highly effective search engine marketing programs to help drive new and used car sales. The company's proprietary software can be implemented at any size dealership and on any existing Web site platform to significantly increase qualified buyer traffic to a dealer's site. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

Auto Dealer Traffic Names New Creative Director

Columbus OH, April 07, 2008

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced the appointment of Jim Hern as its new creative director. Hern will manage Auto Dealer Traffic's creative team, and oversee client TV, radio and print advertising, video production and web development.

"Jim is a highly talented and successful advertising executive who brings many years of experience in the automotive space to his new position," said Todd Swickard, president of Auto Dealer Traffic. "He will be playing a key leadership role in developing cross-channel campaigns that integrate our cutting-edge search engine marketing strategies with traditional media."

Hern's background includes seventeen years as CEO of Jim Hern Productions, where he developed media strategies and advertising campaigns for dozens of clients in the retail, automotive and services industries. He spent several years as the advertising director for Ricart Automotive, managing a multi-million dollar advertising budget and implementing results-driven marketing campaigns. Hern was also the art director for the Hammond Electronics retail chain during its hay-day.

"My clients have always wanted what was new and hot in advertising," said Hern.

"Traditional media is on a convergence path with digital media and the Internet, and Auto Dealer Traffic is at the center of where those two paths will cross. They're an incredibly dynamic group on the forefront of interactive ad agencies."

Hern received training in graphic design at the Columbus Technical Institute in Ohio. He attended the Columbus College of Art & Design where he studied illustration and majored in visual communications at Spring Arbor College in Michigan.

Auto Dealer Traffic CEO to Speak at The Kelsey Group's 'Drilling Down on Local '08: Marketplaces' Conference, April 30-May 2, in Seattle

Columbus OH, April 1, 2008

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced CEO Todd Swickard will be a featured speaker at "Drilling Down on Local '08: Marketplaces," The Kelsey Group's upcoming conference about the transition of local advertising from offline to online platforms. The conference takes place April 30-May 2 in Seattle, Washington. Swickard will participate on a special automotive panel titled, "The Cutting Edge Vertical Breakouts" from 2:30 p.m. to 3:15 p.m. on Thursday, May 1st. Fellow panelists include Cliff Banks, editor of Ward's Automotive, Mitch Golub, president of Cars.com and Michael Yang, general manager of Yahoo Autos and Real Estate.Swickard founded Auto Dealer Traffic in 2001 and rapidly grew the company into a leading Search Engine Marketing (SEM) with a management philosophy of providing results driven strategies with a high return on investment and vendor accountability. He has been a featured speaker at numerous high profile industry conferences including a JD Power Automotive Internet Roundtable and last month's Ward's Dealer Business Automotive Spring Training Conference in Tampa, Florida. Swickard's SEM knowledge and expertise has helped dealers nationwide implement successful online marketing campaigns that significantly increase sales.

"The Kelsey Group has done a phenomenal job of tracking the industry's shift toward online advertising," said Swickard. "Many dealers are struggling with down trending sales and want to maximize the ROI of their ad spend. This conference is an ideal forum to discuss online opportunities that can help dealers succeed despite current market conditions."

Auto Dealer Traffic is a premier provider of comprehensive, technologically advanced and highly effective search engine marketing programs to help drive new and used car sales. The company's proprietary software can be implemented at any size dealership and on any existing Web site platform to significantly increase qualified buyer traffic to a dealer's site. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

"We have assembled an extraordinary line-up of speakers for Drilling Down '08," said Peter Krasilovsky, program director, Marketplaces and Drilling Down conference chair. "This year's conference takes a fresh look at the local advertising space, with a major focus on verticals, community and classifieds. We are fortunate to have Todd among our roster of speakers, and we look forward to his contribution to this event."

Auto Dealer Traffic Launches Used Car Inventory Marketing Service; Changes the Way Consumers Find Used Cars on the Internet

Columbus OH, February 4, 2008

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced the launch of a used car inventory marketing service that changes the way consumers find used cars on the Internet. The new service optimizes an auto dealer's vehicle inventory so that it achieves the same high, natural search engine ranking that major automotive portals receive when auto buyers search for used vehicles online. With a high ranking, consumers can easily find and connect directly with their local dealership, eliminating the intermediary step and need for third party lead provider portals.

"This new service takes the control of used car sales away from the portals and puts it back into the hands of dealers," says Todd Swickard, president of Auto Dealer Traffic, who adds that dealers will get more used car leads from the service with much higher close rates."

According to a recent internal study by Auto Dealer Traffic, over 60% of the online inventory that appears after a used car search comes from major automotive portals, while less than 40% comes from dealer websites. The data was compiled from 1,500 unique used car searches on MSN, Yahoo and Google that queried vehicle make, model and fifty of the largest metro areas.

Portals are large enough to be easily read by search engines and have their key words rank high in searches, which result in a large volume of traffic. By comparison, search engines have difficulty reading the inventory of dealer websites because of the site's smaller size and structure.

The new technology developed for Auto Dealer Traffic's used car inventory marketing service solves this problem by making the dealer's entire used car inventory search engine crawlable. As a result, dealers can expect their vehicles to appear on the first results page when customers using Google, Yahoo or MSN search for a used car by make, model, year and city.

For the past few months, Auto Dealer Traffic has been testing the new service at Roush Honda in Westerville, Ohio. According to Gary Harkin, vice president of marketing, the dealership has generated more traffic to their web site and more buyers to their showroom than ever before. "Roush Honda's inventory now commands premium ranking, especially when detailed keywords are entered into search engines. The best part is we've had a 25% close rate on these leads, which is significantly higher than any of our purchased leads," said Harkin, who notes that he no longer has to rely on used car leads from third party providers.

With the new service, dealers only pay one low monthly service fee to keep their inventory optimized and appearing high in the search engine rankings. Any Inventory changes are immediately captured so that vehicle listings remain current and accurate.

"Dealerships can use this service to wean themselves off of costly third-party lead generating portals," said Swickard. "They'll be able to get more and better leads for significantly less money. It's no longer a quantity game, it's a quality game."

Lithia Motors Names Auto Dealer Traffic as Search Engine Marketing Provider for L2

Columbus OH, January 29, 2008

Leading automotive Search Engine Marketing (SEM) company Auto Dealer Traffic, Inc., today announced it has been chosen by Lithia Motors' stand alone used car operation L2 to be the company's SEM provider. Auto Dealer Traffic will provide fully integrated organic and paid search Internet marketing campaigns designed to increase brand recognition and attract more online auto buyers.

"This is the culmination of a highly successful proof of concept year for our technology at Lithia," says Todd Swickard, President and CEO of Auto Dealer Traffic. "Lithia Motors is one of the most innovative retailers in the industry. We look forward to assisting them with their online marketing efforts and delivering measurable and significant returns on their investment."

Auto Dealer Traffic processes over 42 million pieces of search engine information each day, enabling the company to identify and closely monitor historical and market trends, click cost patterns, free and paid search patterns to help dealers maximize their online investments. The company's proprietary software can work with any existing web site platform at any size dealership, from single point stores to groups, auto malls and regional operations. Auto Dealer Traffic's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

"Lithia is taking giant leaps in their evolution as a web 2.0 company through key new hires, greater allocation of resources to online marketing and the introduction of pioneering new business models like L2 Auto (www.l2auto.com)," says Steve White, Vice President of Strategy and Product Development for Auto Dealer Traffic. "We look forward to supporting their efforts with optimized SEM campaigns that will attract more new customers and help drive sales."

Auto Dealer Traffic Announces New Performance Based Search Engine Optimization Service

Columbus OH, January 08, 2008

Auto Dealer Traffic, Inc., a leading automotive Search Engine Marketing (SEM) company, today announced the launch of SEO 365, a new performance based Search Engine Optimization (SEO) service for auto dealers. SEO 365 provides dealers with daily search engine optimization campaign management for Google, Yahoo! and MSN, with a guarantee that dealers only pay for the service when their site appears on the first or second results page following a keyword search.

"Most SEO companies will come in, make a few recommendations and leave you to implement them on your own," says Todd Swickard. "With SEO 365, we're accountable for search engine results on a daily basis. The dealership doesn't pay for the service unless their site has a high search engine ranking."

SEO 365 includes keyword optimization to insure proper keyword density on the dealer's site, use of local keywords relevant to the dealership, page title optimization to help achieve higher search engine rankings, the implementation of search engine spider navigation protocols to make the site more search engine friendly, link building to further increase the sites overall popularity with search engine, and complete site map submissions to search engine companies.

Another key feature of the service is a series of reports to help monitor the SEO campaign, such as Keyword Ranking Reports that show where the dealer's site is placing each month in search engine rankings.

SEO 365 can enhance any website including Cobalt, Rey/Rey, Dealer.com, DealerSkins and ADP/BZ Results.

"This new service will help drive additional auto buyers to dealer websites and generate more sales activity for used cars, new cars, service department, parts department and F&I," says Swickard, who adds that optimizing sites with keywords also improves overall performance on Pay-Per-Click programs.

Documentary Explains Web's Potential, Offers Dealers Help

Columbus OH, December 20, 2007

The Internet is not only practically necessary for dealers, but it has great potential to be lucrative. That's the message from a recent documentary created by Accelerate Automotive.

Officials explained that the documentary titled "The Master Series, Automotive eCommerce," was designed to counter the notion that the Web business is just for select audiences and doesn't bring in top profits.

The DVD set is highlighted by 45 minutes of analysis of how the auto industry and the Internet have become intertwined. It also goes into three hours of instruction and guidance from experts in the field.

Those tutorials include information from 37 experts at such sources as AutoNation, Autobytel, Dealix, Lead Logix, ADP and CarsDirect, just to name a few. Additionally, such Web-based companies as Google and eBay provided information, in addition to various dealers being interviewed.

"With this documentary we were able to dispel the objections that many traditional dealers have that doing business online brings lower gross, lower closing rates and is only for niche markets," said Jared Hamilton, president and co-founder of Accelerate Automotive.

"We proved that the Internet is profitable for dealers and that every dealership can and should be online," Hamilton added.

According to the company, Hamilton was inspired to create the film by his own experience in the dealership business. He started his career working a variety of jobs for his father's dealership and eventually worked his way to sales jobs for several different dealership groups.

Now, he has a position as general sales manager at Henry Day Ford.

To gather information and eventually produce the documentary, Hamilton and his team traveled throughout the United States on his off-days and conducted interviews.

The series includes studies and information gleaned from Cobalt, Polk, Yahoo and the University of California at Berkeley. Also included was 22 years of data from the National Automobile Dealers Association, in addition to surveys.

"Jared has done an outstanding job with this documentary. It provides dealers with a clearly defined roadmap to achieve online profitability," said Auto Dealer Traffic president and chief executive officer Todd Swickard.

Swickard's company was spotlighted in a portion of the film dealing with search engines, tractability, efficient advertising spending and attaining optimal return on investments, officials explained.

"This documentary is an invaluable resource and educational tool for dealers who want to become Internet masters themselves and are looking for easy-to-follow, proven strategies," explained Phil DuPree, president of AutoUSA.

Dupree offered information in the film regarding the transition from offline spending to online spending, getting the most out of third-party leads and efficient follow-up techniques, the company indicated.

Additionally, the company stated the video discusses such topics as the "14 marketing disciplines that successfully connect dealers with online consumers, five organizational structures dealers are using to grow their business regardless of economic conditions, (and) seven common process points that maximize closing rates and next generation marketing tactics such as blogs, video, viral and social networking."

Hamilton added: "In the last couple of years we have seen the Internet grow from a niche market to the most influential medium for new and used car buyers. This documentary is a comprehensive look at the online opportunity, and exactly how to seize it."

For more information, visit www.accelerateautomotive.com.

Graham Advertising Names Auto Dealer Traffic as Exclusive Search Engine Marketing Provider

Columbus OH, December 17, 2007

Auto Dealer Traffic, Inc., a leading automotive search engine marketing (SEM) company, announced today that it has been chosen by automotive ad agency Graham Advertising to be the company's exclusive Search Engine Marketing (SEM) partner. Auto Dealer Traffic was selected after an extensive review process of several leading automotive SEM vendors to develop, implement and manage Internet campaigns for Graham Advertising's automotive dealer clients.

"Auto Dealer Traffic was chosen because of their industry reputation, responsiveness and cutting-edge Internet strategies," said Kirk Oleson, CEO of Graham Advertising. "Their knowledge of new media and emerging technologies compliments our expertise in traditional media. Our partnership with Auto Dealer Traffic will enable us to provide a wider range of services that will make our clients even more successful."

In addition to Search Engine Marketing, Auto Dealer Traffic will implement online marketing programs that incorporate behavioral targeting to drive additional local in-market consumers to dealer websites, generate more sales activity for all areas of the dealership and optimize dealer websites.

"Graham Advertising is a retail automotive industry specialist that understands the unique needs of their dealer clients," said Todd Swickard, President and CEO of Auto Dealer Traffic. "We're excited about the new partnership and the opportunity to work with them in the development of fully integrated online marketing campaigns for individual dealers and groups."

Auto Dealer Traffic provides dealers with comprehensive search engine marketing programs, including Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns. The proprietary software can work with any existing web site platform. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

Auto Dealer Traffic Introduces Market Share Reports for Dealers; Advanced Technology Helps Dealers Maximize Their Pay-Per-Click Budgets

Columbus OH, October 22, 2007

Auto Dealer Traffic, Inc., a premier search engine marketing company, announced today the introduction of Market Share Reports for automotive dealers. The new, advanced reports allow dealers to view the percentage of market share in their area that their web site is receiving as a result of Pay-Per-Click (PPC) ads. Auto Dealer Traffic is the only search engine marketing company to be able to provide these figures due to its proprietary tracking software and status as elite partner with leading search engines such as Google, Yahoo! and MSN.

"One of the biggest complaints from dealers that I hear is that they don't see their web sites in the PPC listings as a result of a search," said Todd Swickard, President and CEO of Auto Dealer Traffic. "These reports will explain exactly why and how that happens, with graphs to illustrate."

In addition to the number of click-throughs and conversion rates that standard reports provide, the Market Share Report shows dealers how long their web site appeared in the PPC results page before the budget ran out, as well as the total percentage of market share that viewed the ad. The report also shows how many total searches for particular key words were conducted in that area, how much the average per-click costs for key terms are in the area, and whether the volume of searches in the area is increasing or decreasing. "No other automotive search companies publish this information or have the capability to pull these numbers to share with dealers," said Swickard.

The reports allow dealers to track PPC cost trends as they vary throughout the day and month. "Click costs tend to go up at the end of the month because many lead providers and OEMs are buying more leads at that time. Click costs also vary depending on the time of day," said Swickard. "The report will display those trends which helps dealers understand why they need to spend more money at certain times."

Based on all the information captured by Auto Dealer Traffic's proprietary tracking software, the report calculates how much dealers need to spend in order to capture 75% or 90% or however much of the market share they want to capture.

"SEM budget figures are not something we pull out of the air and this report explains to dealers exactly what that number buys them," said Swickard. Dealers will be able to view exactly how much market share $800 a month buys them versus $1,200 a month.

The Market Share Reports will help dealers plan their PPC budgets according to when most consumers are shopping for certain key terms. And, if they follow the reports' recommendations and decide to increase their PPC budget to capture more market share, they will be able to closely monitor exactly how much more market share that budget bought them.

Auto Dealer Traffic provides dealers with comprehensive search engine marketing programs, including Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaigns. The company's proprietary software can work with any existing web site platform. ADT's dealer customers are consistently top-ranked on the leading search engine sites, including Google, Yahoo! and MSN.

About Auto Dealer Traffic Inc: (http://www.autodealertraffic.com) Auto Dealer Traffic, Inc. is an internet and search engine marketing company headquartered in Columbus, Ohio. Auto Dealer Traffic specializes in routing automotive consumer traffic to web sites and has been an industry leader since 2001. It is a Google certified company, as well as being certified partners of Yahoo! and MSN. Auto Dealer Traffic's proprietary software and SEM strategies are the most effective methods available for increasing traffic to web sites and generating more leads. For additional information, please visit www.autodealertraffic.com

Auto Dealer Traffic Welcomes Paul Matvey to Board of Advisors

Columbus OH, September 17, 2007

Auto Dealer Traffic, Inc., a premier automotive search engine marketing company, announced today that Paul Matvey, CPA has accepted a position on its Advisory Board. Matvey is a shareholder in the Automotive Services Industry Group of Schneider Downs & Co. Inc., the 46th largest accounting firm in the country.

Matvey will contribute his extensive accounting and financial planning expertise to Auto Dealer Traffic as the company continues on its accelerated growth path. "Paul's contributions will ensure that we will be able to sustain our expansion in the coming months," said Todd Swickard, President and CEO of Auto Dealer Traffic.

Matvey is an advisory board member for more than half a dozen companies in the Pittsburgh and Ohio areas, including the Greater Pittsburgh Auto Trade Association. "Auto Dealer Traffic offers dealerships a consistent quality product developed from years of expertise that few other search engine marketing companies can compete with," said Matvey. "I'm looking forward to being part of their ongoing success."

Matvey directs the Schneider Downs auto dealer service group as well as their tax practice unit. He is also a member of the American and Pennsylvania Institutes of Certified Public Accountants, the Allegheny Tax Society; IGAF Worldwide and the Ohio Society of Certified Public Accountants.

Auto Dealer Traffic Certified as Google AdWords Company For Third Year

Columbus OH, September 4, 2007

Auto Dealer Traffic, Inc. announced today that it has been certified as a Google AdWords Company for its third year in a row. Auto Dealer Traffic is the only Search Engine Marketing (SEM) company specializing in the automotive industry to have been certified for three years running.

Google has strict qualifications to achieve the certification status. Auto Dealer Traffic qualifies due to the company's team, which has three Google AdWords Certified Professionals, the size of the total AdWords accounts and the experience with creating AdWords campaigns.

"It's to a dealer's advantage to choose a Google certified company because as one of Google's partners, we are afforded the highest level of technical access and response," said Todd Swickard, President and CEO of Auto Dealer Traffic. "Our expertise allows us to create effective campaigns that will result not only in increased traffic but higher conversion rates."

Auto Dealer Traffic is also a MSN Premier Partner and a Yahoo! Platinum account member.

The goal of the Google AdWords program is to recognize those companies that distance themselves from others in their field in their abilities to design and manage Google AdWords Pay Per Click (PPC) programs. In order to be considered for this recognition a company has to demonstrate a complete understanding of the Google PPC system over a period of time and also pass rigorous testing to demonstrate knowledge of all aspects of these programs.

PPC search engine marketing is a technique used to reach and attract consumers to automotive dealer web sites. Ads are created using keywords or phrases related to web site content. When consumers search on Google using one of the keywords, the ad may appear next to the search results. By clicking on the ad, the consumer will be taken directly to the dealer's web site.

Additionally, Auto Dealer Traffic drives traffic to web sites of automotive dealers through search engine optimization and local search campaigns. The company has specialized in developing effective search marketing strategies for six years and can work with any dealer regardless of platform.

Dean Evans Joins Auto Dealer Traffic's Board of Advisors.

Columbus OH, August 22, 2007

Written by EditorsChoice

Auto Dealer Traffic, Inc. announced today that automotive industry consultant Dean Evans has accepted a position on its Board of Advisors. Effective immediately Evans' will lend his extensive marketing expertise to the company's internet and search engine marketing growth strategies.

Columbus, OH (PRWEB) August 13, 2007 - Auto Dealer Traffic, Inc. announced today that automotive industry consultant Dean Evans has accepted a position on its Board of Advisors. Effective immediately Evans' will lend his extensive marketing expertise to the company's internet and search engine marketing growth strategies. Evans' most recent position was head of marketing at Dealix Corporation. "Auto Dealer Traffic's proprietary software and search engine marketing strategies are among the most effective in the industry, and I am honored to join its Board of Advisors at a very exciting time for the company," said Evans.

Auto Dealer Traffic's proprietary software and search engine marketing strategies are among the most effective in the industry, and I am honored to join its Board of Advisors at a very exciting time for the company

"We are excited to have Dean Evans on our team. His experience and enthusiasm will be valued in upcoming months as we announce some exciting new products and initiatives," said Todd Swickard, President and CEO of Auto Dealer Traffic.

Auto Dealer Traffic drives traffic directly to web sites of automotive dealers through a combination of search engine optimization, pay-per-click and local search campaigns. The company has specialized in developing effective search marketing strategies for six years. Auto Dealer Traffic is a Google certified company as well as a certified partner of both Yahoo! and MSN

NADA, the Voice of the Dealer, Taking on the Future!

Columbus OH, January 15, 2007

NADA will defend its title as the "Automotive Industry Event of the Year" by showcasing its 90th Convention and Exposition. Join us and thousands of attendees as we take on the challenges of the future by presenting products, services and a program that will knock out the hurdles and obstacles that can prevent you from becoming a champion in your operation.

The Event is a must for the sucessful dealer who wants to stay in the ring of this fast paced, ever-changing industry.

45 WORKSHOP topics will offer action-packed, educational sessions featuring top speakers that build on NADA's commitment to lead you into a profitable future.

MORE THAN 550 companies will invest 26+ hours ofver the 4 show days enlightening you on the latest in cutting-edge technology, services and products.

GO one-on-one in the 34 dealer franchise meetings.

What are you waiting for? The "Main Event" is right around the corner. Make plans to join us.

AutoUSA Partners with Auto Dealer Traffic in New Search Engine Marketing Program

Columbus, OH & Fort Lauderdale, FL, October 24, 2007

AutoUSA and Auto Dealer Traffic, Inc. today announced a joint program to offer internet marketing, search engine marketing, and search engine optimization services to retail automobile dealerships. The new AutoUSA search program provides another effective way for dealers to connect with online customers and drive traffic to their web sites. AutoUSA is the automotive retail industry's most proven and productive web-based lead sourcing service. Auto Dealer Traffic provides internet marketing, search engine marketing, and search engine optimization products and services to new and used car dealers throughout the country.

Search engine marketing is rapidly growing as a tool in automotive e-commerce. It can be a cost-effective lead generation tool for auto dealerships, but only if properly implemented. This new program will provide dealers an affordable targeted marketing medium with measurable return on investment results.

More and more dealers realize that most car shoppers are using Google® and Yahoo!® to research their purchase before they show up on the lot. AutoUSA and Auto Dealer Traffic will offer search engine optimization systems designed to improve auto dealers' rankings in leading search engines like Google, MSN, and Yahoo! and increase the dealers' online advertising visibility. AutoUSA and Auto Dealer Traffic will also offer search engine marketing systems designed to drive online buying "traffic" into local auto dealerships through pay-per-click and site inclusion programs. This traffic includes both car buyers and service customers.

"AutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers," said Phil Dupree, General Manager, AutoUSA. "By using Auto Dealer Traffic's leading edge search engine marketing technology, we are providing yet another avenue to connect our dealers with online customers. Our dealers will further focus their internet advertising, attract more online car buyers, and sell more cars."

"We are excited about the opportunity to show AutoUSA dealers how to harness the power of search engines to drive online car buyers into their dealerships and maximize the return on their internet advertising investment," said Todd Swickard, Auto Dealer Traffic President and CEO. "We have focused the design of our search engine marketing and optimization systems on auto dealers, and we measure our success by dealership sales and their return on advertising investment." Swickard added that AutoUSA-affiliated dealers will now have online access to the company's real-time ROI reporting system.

About AutoUSA:(www.autousa.com)

AutoUSA, Inc. is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE:AN - News), the largest retail automotive company in the United States. AutoUSA acts as an independent third-party provider of leads to nearly 5000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes some of the country's most well respected online automotive resources, including AutoNation.com, Edmunds.com, Kelley Blue Book, N.A.D.A. Guides, AutoVantage, MSN Autos, Yahoo Autos and America Online. The vast majority of Ward's Top 100 eDealers use AutoUSA, and the company has been recognized by The Dot Com Insider for offering the lowest cost per sale in the industry. More information is available online at www.AutoUSA.com.

About Auto Dealer Traffic Inc: (www.autodealertraffic.com)

Auto Dealer Traffic, Inc., a Delaware corporation, is an internet and search engine marketing company headquartered in Columbus, Ohio. Since 2001, Auto Dealer Traffic and its predecessor, Auto Supplier Marketing, LLC, have developed internet marketing, search engine marketing, search engine optimization, website design, and online marketing support services designed specifically to improve retail automobile dealers' online advertising and maximize their return on advertising investment. For additional information, please visit the company's website at www.autodealertraffic.com.

Contact:

AutoUSA
Phil Dupree, General Manager, 954-769-6659
DupreeP@autonation.com

or

Carter-West Public Relations
Sara West-Callahan, AutoUSA Account Manager, 949-493-0244
saracallahan@cox.net

or

Auto Dealer Traffic, Inc.
Jason Walker, Media Relations, 614-225-0580
Jason@autodealertraffic.com

Auto Dealer Traffic, Inc., Enrolls in MSN adCenter Pilot Program

Columbus, OH March 30, 2006

Auto Dealer Traffic has once again made unprecedented strides in the search engine marketing industry by allying itself with Microsoft Network's latest online advertising resource, the MSN adCenter pilot program.

adCenter is designed to track the number of clicks generated by a company's advertisement and compile demographic information to reveal a target market. Based on this specific information, adCenter users have the ability to tailor their marketing campaigns to gain the most online traffic for their advertising dollar.

"The search engine marketing industry is changing and growing at a rapid pace," explains Todd Swickard, CEO of Auto Dealer Traffic. "Unlike many online marketing firms, which promise results without the support of client-driven services, Auto Dealer Traffic continues to establish affiliations with such useful search initiatives as MSN adCenter to improve the outcome of our customers' advertising ventures."

Expanding its SEM capabilities to improve its clients' overall return on investment, Auto Dealer Traffic ensures automotive dealerships that they will receive a comprehensive approach to capturing and retaining customer loyalty.

TODD SWICKARD OF AUTO DEALER TRAFFIC, INC., TO SPEAK AT THE KELSEY GROUP'S 'DRILLING DOWN ON LOCAL' CONFERENCE, MARCH 27-28

Columbus, OH March 16, 2006

Auto Dealer Traffic, Inc., today announced that CEO Todd Swickard will be a featured speaker at "Drilling Down on Local: Targeting the On-Demand Marketplace," The Kelsey Group's upcoming conference, taking place March 27-28 at the Fairmont San Jose, San Jose, California. Todd Swickard will participate on a panel entitled, Local Search: Nationals Lead the Charge, scheduled at 2:30 pm on day 1 of the conference.

"I am honored to participate as a guest speaker," exclaimed Todd Swickard, "because there are several important trends that have recently developed in the advertising industry which deserve consideration. With the increased popularity of online marketing and local search, business professionals should be informed about how they can take advantage of these Internet-related strategies to maximize their marketing potential."

"We have assembled an extraordinary line-up of speakers representing every segment of the industry-from local search and online directories, to IPTV, VoIP, online classifieds and wireless-to examine the emergence of the local search ecosystem," said Greg Sterling, Kelsey Group analyst and conference chair. "We are fortunate to have Todd Swickard among our roster of speakers, and we look forward to his contribution to the conference."

About Drilling Down on Local

Drilling Down on Local: Targeting the On-Demand Marketplace is The Kelsey Group's tenth conference devoted to digital media with a local focus. This year's event will highlight the emerging on-demand marketplace, covering a range of topics, from IPTV, VoIP and wireless platforms to local search, pay-per-call and Internet Yellow Pages. Drilling Down on Local has become a must-attend event for those who have a stake in the interactive local media industry, attracting executive level decision makers from the leaders and the innovators in the business. For more information, contact The Kelsey Group by phone at (609) 921-7200 Ext. 10, by e-mail at tkg@kelseygroup.com, or visit www.kelseygroup.com/dd2006/.

Auto Dealer Traffic, Inc., Invites Kelley Blue Book Executive Mike Romano to Board of Advisors

Columbus, OH March 13, 2006

Maintaining its aggressive pursuit of the most diverse and talented professionals in the automotive industry, Auto Dealer Traffic has named Mike Romano as a member of its Board of Advisors. Romano currently serves as Vice President of Dealer Strategy at Kelley Blue Book and Chief Operating Officer for CDMdata, Inc.

This addition marks the fourth major industry executive to join the company in the past four months, a strategy ensuring the company's search engine marketing and optimization services are supported by specialized, knowledgeable and experienced industry leaders.

"We recognize all of the great accomplishments Mike has achieved throughout his career and recognize that his added perspective will maximize our potential to provide innovative solutions to dealerships nationwide," said Todd Swickard, chief executive officer, Auto Dealer Traffic. "His knowledge and understanding of dealers' interests and needs to grow their business are paramount. We could not ask for a better person to sit on this Board."

Romano is all too familiar with how to maneuver and gain an upper-hand in this demanding industry. Prior to joining Kelley Blue Book in 2003, Romano spent nearly four years with Autobytel developing and marketing new products for dealers generating millions of dollars in revenue. Romano also worked in business development establishing and maintaining relationships with large dealer bodies, spending the time to better understand their operational needs and how best to meet them. From 1993 to 2000 he built a foundation for better understanding the auto industry as a whole working with Nissan Motor Corporation and American Honda Motors.

"It's comforting to have such a reliable and accessible individual as an integral part of our organization," explained Mark Boyd, chairman of the board and executive vice president and director of strategic development. "Expertise and knowledge are building blocks to our success. With Mike's counsel and the Kelley Blue Book name on board, the company's ability to grow stronger is inevitable."

Romano holds an MBA from California State University, Fullerton, and a Bachelor of Arts degree from California State University, Long Beach and a Minor in Marketing.

Auto Dealer Traffic, Inc., Launches New Product to Compete against YellowPages.com

Columbus, OH February 6, 2006

In a bold move to challenge the online directory business, Auto Dealer Traffic has announced its plans to launch AutoServiceandRepair.comto deliver traffic to automotive dealership service department web sites.

Differentiating itself from the likes of YellowPages.com, Superpages.com, and AnyWho.com, this new site has been developed with the consumer's navigational preferences in mind, using a clean design and user-friendly online tools that link a customer to a dealership's web site instantaneously. In addition, Auto Dealer Traffic wants its clients to increase their Internet presence without incurring the enormous listing costs of other online directory providers. By maintaining competitive pricing initiatives, Auto Dealer Traffic ensures that all dealers can make themselves available to a wider audience and consequently improve their return on investment.

This latest endeavor is a turning point in the automotive industry, and Todd Swickard, CEO of Auto Dealer Traffic, explains that "YellowPages.com and other similar directory services are expensive commitments for automotive dealerships, and there is no accountability to measure results. We know that we can do a better job of driving traffic to AutoServiceandRepair.com, where consumers can quickly find an auto dealer's service department."

For more information about AutoServiceandRepair.com and opportunities to sign up for this innovative new service, dealers can visit Auto Dealer Traffic at the 2006 NADA Convention and Exposition held in Orlando, Florida, February 11-14.

Auto Dealer Traffic, Inc., Earns Corporate Certification as a Qualified Google Advertising Professional

Columbus, OH January 5, 2005

Auto Dealer Traffic, Inc., has obtained corporate certification as a Qualified Google Advertising Professional. By proving its mastery in the utilization of Google's AdWords technology, the company heightens its progressive approach to advertising and marketing client services via the Internet.

"AdWords certification has amplified Auto Dealer Traffic's capabilities immensely," explains Founder and CEO Todd Swickard. The qualification program includes a comprehensive exam that each individual must complete before receiving recognition. The program ensures a level of performance and proficiency with managing large Google AdWords accounts. "Our clients are entitled to online advertising campaigns that result in success, and by obtaining corporate certification, we have enabled ourselves to fulfill this objective effectively."

Swickard was one of the first executives in the search engine marketing industry to gain certification as a Google Advertising Professional. With the decision to push for the same achievement on a corporate-wide level, he has positioned Auto Dealer Traffic as a trend setter in the Internet marketing sector.

Auto Dealer Traffic, Inc., Earns Corporate Certification as a Qualified Google Advertising Professional

Columbus, OH

Auto Dealer Traffic, Inc., a leading automotive internet marketing firm, has named Todd Riley Vice President of Marketing and Strategic Partnerships. Riley joins the company after 5 years with Volkswagen of America. His major focus will be to help position Auto Dealer Traffic to capitalize on the explosion of local search marketing. He will also draw on his unique past experience to generate strategies and programs to help OEM and Dealer partners alike.

At Volkswagen, Riley held the title New Media and eMarketing Manager overseeing all interactive marketing channels, including interactive media, lead procurement, and all content for Volkswagen's consumer websites and interactive marketing in North America. During his tenure at VWoA, Riley was instrumental in growing the online media program 2,000% and produced numerous award-winning interactive marketing campaigns, including the recent "120 Not So Standard Feature Films" campaign, which was a product of Arnold Worldwide in Boston. Riley also developed VWoA's industry leading Lead Marketplace Program in coordination with Proxicom, Inc.

Prior to Volkswagen, Riley worked for several major agencies over his 15-year career, including DMB&B, FCB, BBDO and Jackson Dawson Communications. He has successfully helped market a variety of iconic brands, including Volkswagen, Cadillac, Levi's and Clorox. Riley is considered one of the pioneers of interactive marketing, and his online experience dates back to 1994 when he managed the strategy and development of Cadillac's first website.

"We are very excited to have Todd on board," said Todd Swickard, President and CEO of Auto Dealer Traffic. "His broad knowledge of the Auto Industry and marketing in general brings a new dimension to our company. His balanced understanding of how to build brands and capture customers online and offline is unique and will be a huge asset to our business partners."

"I have been watching Todd for several years as he built programs to drive qualified leads to VW Dealers. That work has obviously paid off for Volkswagen, as VW dealers have ranked Volkswagen's online buying program #1 in satisfaction 3 of the last 4 years, according to JD Powers & Associates AutoShopper Study," said Mark Boyd, Chairman and Executive Vice President of Auto Dealer Traffic.

Automotive E-Commerce and Technology Guru Mark Boyd is Named Executive Vice President & Director of Strategic Development for Auto Dealer Traffic, Inc.

Columbus, OH October 15, 2005

Auto Dealer Traffic, Inc., a leading automotive internet marketing firm, has named Mark Boyd as the company's new Executive Vice President and Director of Strategic Development. Renowned in the automotive e-commerce world for his unprecedented success at Dealix Corporation and Chrome Systems, Inc., Boyd has an impressive history and expertise in the automotive technology sector that will help Auto Dealer Traffic empower auto dealers through search engine marketing and search engine optimization technology. Boyd also joins the Auto Dealer Traffic board of directors and will serve as its Chairman.

"We are really fortunate to have Mark as a member of our executive team," exclaimed Todd Swickard, Auto Dealer Traffic Founder and CEO. "He provides extensive knowledge gained through years of valuable experience, and his presence brings an exciting new dimension to our organization. Mark will also be a tremendous asset to our dealership customers in helping them sell more cars."

Previously employed as Executive Vice President of Strategy, Mergers and Acquisitions, and Business Development for Dealix Corporation, Boyd contributed to that company's historic partnership agreements and strong customer approval rating. Co-founding the company now known as Chrome Systems, Inc., in 1986 and serving as a director and executive vice president, Boyd has been a consistent leader and innovator in automotive-related advertising, marketing, sales, and business development.

Swickard characterizes Boyd's arrival at Auto Dealer Traffic as "a thousand steps in the right direction. Mark's pure ingenuity and polished skills will definitely help our company continue to advance as an industry leader."

Auto Dealer Traffic Launches One-of-a-Kind Marketing Power Reports

Columbus, OH September 22, 2005

Auto Dealer Traffic, a leader in the automotive advertising services industry, is revolutionizing the way dealerships track the success of their marketing endeavors by releasing Marketing Power Reports. This new proprietary technology provides its users with real-time results while eliminating the need to proxy a site.

Todd Swickard, the founder and chief executive officer of Auto Dealer Traffic, states that "this is the first time industry professionals are able to view their marketing dollars at work, thereby creating a tangible return on investment." Marketing Power Reports implement essential real-time feedback through ROI assessments, a Lead Dashboard, and Trend Reporting, which offer clients up-to-date insight on the company's success. "By launching this cutting-edge product," adds Swickard, "we ensure that our customers are equipped with the means to begin satisfying all of their advertising needs."